super duper awesome post!

Remember Singapore

us army post i want you 1917With intensive usage of media, campaigns are launched to achieve certain particular goals, usually in a political, social or commercial sense. Sometimes, a campaign represents an era, and some of its posters go on to become iconic representations that are even remembered after decades. One of the examples is the United States’ “I Want You For U.S. Army” poster in 1917.

china great sparrow campaign 1958Campaigns are meant to have a long term impact. However, human errors, wrong judgement or a lack of foresight during the introduction of campaigns can sometimes lead to failures or even disasters to the country. In 1958, the new China launched the Four Pests Campaign in a bid to eliminate rats, flies, mosquitoes and sparrows. The sparrows were targeted because they ate the farmers’ grain seeds. In a short time, millions of Chinese were mobilised for the campaign. Sparrows, as well as other birds, were shot, with their nests…

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About dercong

Director @oliveventures. Selling sustainability since 2009. The “ideas guy”, futurist wannabe, moderate activist & occasional educator.

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